Tuesday, May 29, 2007

May recap

The first 14 ways are in the March and April recaps. Here are several more based on the May posts:

15. Greet your customers by name.

See Shep Hyken's piece on the power of using names to create a most memorable experience. What's in a name? A sense of respect for you, an openness to welcome you, a genuine caring about your experience today.

16. Use names consistently to create an exceptional experience.

A greeting by name is nice, but you do have my reservation and should know. The second greeting by name gets me to start thinking - it's nice! I'm feeling like they have a customer service "program" here, and that's a good thing! The third greeting by name get's me wondering that this is quite an exceptional place. I'm quite comfortable; it feels like everyone really cares about my well-being and experience! The fourth greeting by name confirms you mean it! I love it! Be consistently positive to be most memorable.

17. Pay attention to detail.

You reveal everything you are even in one simple display or fixture. Take pride in who you are and what you have to offer.

18. Figure out what your customers need to trust you.

See Bettina's experience of all Creatures Great & Small for a most positive and memorable experience. Your customer is buying peace of mind - and all that you do is designed to create trust and confidence in who you are and the service you provide.

19. Create an integrated set of positive experiences.

Your on-line experience is positive. Parking is positive. Check-in is positive. Breakfast is positive. Check-out is positive. Create a cumulative positive, positive, positive - at all touch-points.

20. Pay even more attention to every little detail.

Everything matters!

21. Create an impeccable environment.

Keep everything clean, mindful - and take pride in who you are and what you offer.

22. Always have something unique for your customers to take away.

Create unique "souvenirs" - they are always memorable! You can show a sincere appreciation and create memories if you choose.

Over

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